• visually-appealing-website-before-and-after

Is my website outdated? Visual Appeal tip

If your website is poorly designed, using out-of-date web technology, coding, (i.e. Flash) or content, your potential clients may assume the same thing about your company. Does your website follow these principles of good design and marketing?

  • Highlight your product or service – Seems obvious, but take a look at your homepage. Does your website communicate the value of your business? Ask a friend or acquaintance to read just your homepage. Then ask them to describe your business. The goal is to clearly communicate your service and products.
  • Consistency – We all love it, or so studies say. If your site is not visually consistent, your website visitors’ experience can be negatively impacted. When your website design is consistent, your visitors won’t be distracted and your message becomes the focus.
  • Up-to-date content – We all get busy, but if your site has out dated events or information, it reflects on your business trustworthiness. When you create an event, create a note on your personal calendar to change it on your website once the date has come and gone. Did you create a blog post about an event? Update it with a new post about what happened at the event.

Stay Tuned for more Website Tips!

 

By | 2016-10-17T12:13:56+00:00 May 25th, 2016|Web Design|1 Comment

One Comment

  1. Image Earth Travel May 22, 2017 at 11:36 am - Reply

    Great tips!

    I’m in the process of building my new self-hosted photographic eCommerce site with WordPress to replace my exisiting third-party 6-year old and looking tired site.

    It’s a slow process as I’m looking for a plugin that will handle my large images but optimse images when displayed as thumbnails or in a Lightbox, for site speed. This is the good thing about my current site, but also the automated cart>printer>customer.

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