You need images that WOW your viewers or at least show off your products and services to their best advantage.
- Be careful using stock photos that make your site look like every other site out there.
- Ask yourself, “Does this photo accurately reflect the message and feeling I want associated with my business?”
- Consider hiring a photographer to build you a custom library of images that are unique to your company.
- “Real” photos of your staff builds trust.
Let your visitors know that there are real people, products and services behind the website.