I am digitally distinct! Visit onlineIDCalculator.comPersonal Branding. We all need to market ourselves in order to achieve our professional goals. The Online ID Calculator was created by William Arruda and Kirsten Dixson, authors of Career Distinction: Stand Out by Building Your Brand. According to their website, “William is known as the personal branding guru and Kirsten is a leading authority on using the Web to advance your career. Together, they are partners in Reach, the pioneering personal branding firm with global presence.”